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Cherry Heart is a creative, multi-faceted company with a qualified and unique vision for shaping, supplying and servicing the evolving entertainment industry.

Vision. Integrity. Passion.

Ashton Shepherd


On May 2, 2010, Music City was deluged by record rains and every part of the city was flooded. It was the most expensive natural disaster in Middle Tennessee, and one of the costliest non-hurricane disasters in United States history. With 12 inches of water at their corporate headquarters and power disabled to the office, the staff of Cherry Heart hit the streets to give back. To give back some of their hearts.

On May 4, members of the Cherry Heart team spent the day volunteering at the Riverwalk community in Bellevue, one of the hardest hit in the Middle Tennessee area. They removed insulation and drywall and gave a little extra muscle to a community flooded in principle but not in spirit. The Cherry Heart team, lead by Creative Director Cassandra Tormes and Office Manager Cerissa Frey (seen in the photo below), hit the streets and were transformed with a spirit of so much more work to be done.

Cherry Heart Charity Day

In May, the Cherry Heart team will sponsor a “May Mixer For A Cause” at their offices, continuing to support the cleanup efforts of their beloved community.

To find a way you can be of service or help the flood victims of Middle Tennessee, please visit or

Cherry Heart believes in Nashville.

We are Nashville. We will carry on.

Ashton Shepherd


Tour sponsorships can be an integral part of an artist’s overall marketing plan to ensure viability and reach a broader range of audiences. They are at their most successful when the brand truly represents the passion of the artist. PEDIGREE on behalf of the PEDIGREE Foundation was approached by Cherry Heart Entertainment Marketing with the idea to sponsor Carrie Underwood's 2010 "Play On" tour.

Carrie UnderwoodMs. Underwood’s documented passion for animals has been a recurring theme in her rise as a super star in the entertainment industry. She has donated her time, money and resources to help countless causes benefiting animals in the past few years. This passion makes for a truly dynamic and meaningful partnership for both parties. Raising awareness for homeless dogs and helping to raise money for countless shelters across America is a cause marketing partnership that is a natural fit for both Carrie and The PEDIGREE Foundation.

Cherry Heart worked directly with the brand to deliver their ideas and directives to the artist’s agent and was involved throughout the process of executing this tour sponsorship agreement. With a strong knowledge of building integral strategic partnerships brought to the process and years of experience in the entertainment business, Cherry Heart was able to help deliver a strong and meaningful partnership: a collaboration that that will resonate with audiences, deliver new impressions to the brand, and most importantly, help save the lives of dogs.

Ashton Shepherd


Cherry Heart’s Management Division is excited to announce that we are now working with acclaimed MCA recording artist, Ashton Shepherd.

“We feel it is natural to have Ashton working with Cherry Heart and key people who helped introduce her to industry decision makers who understand the creative vitality that Ashton Shepherd brings to country music.  We couldn’t be more passionate about Ashton’s future.”  Gratton Stephens Pres./CEO

"All of us at Cherry Heart are so excited to work with one of the most authentic artists in today's country music. Ashton's uniqueness is a rarity and is appreciated by everyone exposed to her and her music. 

She is a great example of the type of talent our industry was built on."  Shelby Kennedy  Sr. VP/COO

Please visit Ashton on the web at

This is My America

Bill Shore and David Wills join in as Fifty-six award-winning songwriters and performers unite for historical three-disc release

This is My America

Cherry Heart’s Bill Shore and David Wills along with Brian White contribute two collaborations for This Is My America.

Bill Shore


(Nashville, TN). Bill Butler Music (BBM) has signed with Cherry Heart Music for Publishing Administration. Effective immediately, Cherry Heart Music will assume responsibility for administering and exploiting the Nashville based music publishing company’s catalog. Founded in 1977 by Hondo, Texas native Bill Butler, BBM has provided songs to some of the most popular artists on country radio over the last 31 years. BBM wrote and published many of George Strait's hits including “Love Without End Amen” and “Baby Blue” and has also provided songs to other talented artists such as Willie Nelson/Charlie Louvin, Bobby Pinson, Mark Wills, Clay Walker, Trent Willmon, Kevin Fowler, Johnny Bush, Shane Minor and Dierks Bentley, just to name a few. In addition, BBM writers garner numerous co-writing opportunities with some of Nashville's top songwriters, including Bobby G. Boyd, Aaron Barker, Kris Bergsness, Bill Shore, David Wills and many others.

Ty Williams

Nashville Singer/Songwriter Ty Williams Chosen To Perform "National Anthem" At NCAA Football Showdown

(Nashville, TN).Country singer/songwriter Ty Williams, a veteran of the war on Iraq and member of the New Jersey National Guard, will sing the National Anthem at Rutgers Stadium in Piscataway, NJ prior to the North Carolina vs. Rutgers game on Thursday, September 11th. ESPN's Thursday Primetime football will broadcast the game live in HD to a national television audience at 7:30 PM EST.

In memory of the anniversary of the tragic attacks of September 11, 2001, Rutgers is holding several events to recognize the 4,000 soldiers from the New Jersey National Guard who are protecting our freedom overseas. Mini American flags will be distributed to fans as they enter the gates at Rutgers Stadium. Soldiers from the New Jersey National Guard will present colors while Ty Williams sings the National Anthem and a moment of silence will honor the victims of September 11 prior to the game. Major General Glenn K. Rieth will escort the team captains to midfield for the coin toss and the pregame festivities will conclude with a fly over, weather permitting. At halftime, a video tribute to soldiers deployed overseas will air.

Cherry HEart

Shelby Kennedy Joins Cherry Heart Music & Entertainment

Kennedy comes to Cherry Heart from BMI, where he held the position of Director, Writer-Publisher Relations since 2005.  Prior to BMI, he was A&R Director at Lyric Street Records, where he played an instrumental role in the development of the label’s artist roster by finding their first platinum act, SHeDAISY, and providing A&R direction for the roster which included Rascal Flatts, Aaron Tippin and others.  Kennedy also spent ten years at ASCAP as Director of Membership, where he presented Alan Jackson to Tim DuBois, contributing greatly to the success of Arista Nashville.  His credentials also include several years as a Song Plugger and numerous production, songwriting and studio background vocalist credits.  An accomplished songwriter, Kennedy received an ASCAP Most Performed Country Song Award for writing and publishing Reba’s hit song I’m A Survivor.   The title track on the country superstars’ Greatest Hits Volume III album, I’m A Survivor was the theme song for the WB sitcom “REBA” and was also featured in Whirlpool’s national advertising campaign with Habitat for Humanity.

“I'm excited to join Cherry Heart – it’s an incredible opportunity,” says Kennedy.  “In this rapidly changing climate, it is rare to find a visionary company that is looking to do business other than ‘business as usual’."

Cherry HEart

Cherry Heart Music welcomes Cassandra Tormes as new Creative Director.

herry Heart Music welcomes Cassandra Tormes as new Creative Director.  Cherry Heart is proud to announce that Cassandra Tormes has joined the team as Creative Director.  If you need to reach Cassandra, her email is


Ashton Shepherd
Checkout the Ashton Shepherd Fansite for Meet & Greet passes and more- The Pickin Shed

And her official website:

Cherry Heart Music LLC
1510 16TH AVE S
NASHVILLE TN  37212-2906

Phone: 615.468.3335
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